Rise of vaccine distrust – why more of us are questioning jabs

In 2023 around 70% of UK adults said that vaccinations were safe and effective, down sharply from 90% in 2018, according to research from the Vaccine Confidence Project, run by the London School of Hygiene and Tropical Medicine (LSHTM).

Building Confidence in Routine Immunisation

The UNICEF Regional Office for Europe and Central Asia (UNICEF ECARO) and the VCP worked in partnership to better understand the impact of social media on caregivers’ attitudes, beliefs, trust, immunisation intention and uptake.

Heidi Larson, Vaccine Anthropologist

The world’s richest countries are now its most vaccine-hesitant. Can we learn to trust our shots before the next pandemic?

She Hunts Viral Rumors About Real Viruses

For Heidi Larson, the founder of the Vaccine Confidence Project, dispelling vaccine hesitancy means building trust — and avoiding the term “anti-vaxxer.