Rooted in data, driven by humanity.
What we do
The Vaccine Confidence Project™ (VCP) was established in 2010 by Professor Heidi Larson at the London School of Hygiene and Tropical Medicine to better understand growing vaccine scepticism around the world.
The VCP was the first research group to map and monitor public confidence in vaccination at a global scale and remains the only research group fully dedicated to understanding the roots, trends over time, and impacts of vaccine confidence.
By listening to early signs of public distrust and providing risk analysis and guidance, we aim to engage early to prevent potential programme disruptions and support vaccination rates.
About the VCP
Latest research projects
The VCP conducts global research, investigating the roots, trends over time and impacts of vaccine confidence at regional, national and sub-national levels.
We partnered with Wits Vida, the Vaccine Confidence Fund, and PHRU to study how much, if at all, social media and community influencers can influence and increase uptake of influenza vaccines.
Strengthen national training curricula and integrate targeted, culturally grounded interpersonal communication practices into training curricula for health workers in ECARO countries.
Mixed method study to examine adult and HCP confidence in vaccination in Eastern Europe (Balkans, Caucasus, Central Asia).
Mixed method study to explore risk perceptions and emotional determinants of health around COVID-19 and influenza vaccination in Europe.
Vaccine Confidence Index
Our team has conducted research in over 150 countries from 2015 to the present, helping to identify critical global trends in vaccine confidence with implications for global health.
Explore the map
This series of studies highlights the importance of adopting constructive approaches to restoring public health confidence in vaccination, particularly mRNA vaccines.
Professor Heidi Larson spoke to The i Paper about the role of the Covid pandemic in driving vaccine confidence declines among 18 to 24-year-olds: “It was not specifically a reaction to the vaccine. They felt that their education was disrupted, social life restricted and jobs lost or disrupted.”
In 2023 around 70% of UK adults said that vaccinations were safe and effective, down sharply from 90% in 2018, according to research from the Vaccine Confidence Project, run by the London School of Hygiene and Tropical Medicine (LSHTM).
The Covid pandemic has provoked a fresh wave of hesitancy. According to VCP data, between 2018 and 2023 confidence in vaccine safety, importance and efficacy fell by about 20% in the UK.